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Welcome to Blue Carriage Publishing Company

Since 1968, we’ve been helping authors, poets and writers tell their stories and bring their projects to life. Our goal is to inspire people through the products we publish and help our clients celebrate a sense of personal satisfaction with their creative works.

7 Steps To Bringing Your Book To Market

The great writer Mark Twain once said, “Everyone has a book inside them and, for most of us, that’s where it should stay!” But, if you have a story that’s burning inside you and just waiting to be told, here are 7 steps to help bring your project to life in today’s market.

1. Write your book. Write every day. Remember, no one will ever read it if you don’t write it! So, start now and devote 30 minutes every day. Set attainable goals for yourself.

2. Hire a good editor. Two pairs of eyes are better than one and a good editor can help you polish your manuscript.

3. Hire an excellent publisher. There’s no reason to wait 12-18 months to see your work published. Besides, who want to suffer through all those rejection letters from agents and trade publishers when you can have your book published within weeks of completion. In today’s publishing world, there are many outstanding publishing houses that can bring your book to market at a reasonable cost and produce a high quality product.

4. Create a Website and Build your Email List. The best way to sell your books outside of bookstores is through a well-designed website and email campaign, Start now to gather email addresses of everyone you meet and get their permission to opt-in to your list. As you write your book, you can stay in contact with your list by sending them newsletters, blogs and other items prior to publishing your book. Prime the pump and keep them in your fan club!

5. Invest in a good Media Relations Expert. If you have the money, invest in a PR firm that specializes in placing authors on radio, TV, in magazines and other media outlets. You also want to create a good website so people can find you on the internet and buy your book. A good Media Relations expert will create awareness for you and your book. They will also generate valuable publicity and get you noticed!

6. Start Writing Your Next Book and Develop Parallel Products. If you’ve written a book, you should also create an audio book and video version of it. It’s amazing how many authors have created ancillary products ranging from t-shirts and jewelry to audio CDs and seminars based on their books. As an author, you have to be your own best marketer. By providing an array of products and services that support your book, it will be more successful!

7. Create a Network that Supports Your Book and Profession. Many authors join professional writer clubs, networking groups, Toastmasters or attend writers’ conferences to improve their speaking skills and boost awareness of themselves and their book. Marketing is an ongoing task, so stay connected by building your network – both online and off-line.